The Importance of Ranking on Google
The first place we go to find information on ANY subject is Google (Google has 86% share of online search, Bing has 10%).
Your company needs to rank on Google and Bing for your key products or services.
But we all know this is not easy and there are plenty of shysters that make wild promises.
Plan 4 Profit has been the experience to know exactly which techniques will work best for your company.
Remember, Google and Bing are trying to present their customers (searchers) with websites that best suit the customers requirements.
At its most basic, that means that your site has to have great content. You have to pack your website with interesting and informative content that will really be appreciated by potential customers and in turn, the search engines.
Techniques for being found on Google
There is no single guaranteed solution to achieving top of Google ranking. This all depends on the type of business you operate, your market, whether you have a local, national or international customers and the type of products and services you offer. You also have to be realistic. If you are selling ladies fashion, there are some serious players trying to rank on the first page of Google.
These are some of the techniques we can use to help your business build literal and online foot traffic.
- Analyse your website content
- Create keyword list
- Ensure on-page and off-page content is relevant & correct
- Publicise your business to all relevant online business directories
- Google+ page
- Google My Business
- Blog- write interesting stories about your business
- Facebook page- keep it up to date and post at least once a week
- Google Adwords, Google Search Network, Google Display Network, Google Youtube
- Youtube Videos
- Google Shopping